About Us

About King’s Road Sporting Club

We are open Monday to Saturday 10am-630pm (except Wednesdays 10am-7pm), Sundays 12pm-6pm.  020 7589 5418

Welcome to the King's Road Sporting Club, London's premier activewear and swimwear outlet. Our online store will soon provide you with a selection of our fitness clothing, swimwear and accessories. We are also happy to accept mail orders over the telephone for any items we sell in the store - just give us a call and speak to the relevant department. If you would like to see our full range of stock, why not pay our store a visit? Established in 1994, we are part of a family business which itself has been established for 100 years. King’s Road Sporting Club is an independent sportswear retailer specialising in swimwear and fitness clothing including running and yoga. We have built up a reputation for stocking stylish and exclusive brands that are not readily available in the U.K. Most of our activewear comes from the USA and Canada and selected suppliers from European countries such as Sweden and Italy.

Our swimwear is mainly sourced from America, Australia, New Zealand as well Europe and Brazil and is sold on a year round basis. Unlike most swimwear stores, a large proportion of our bikinis are sold as separates, allowing customers to mix and match sizes, colours, styles and even cup sizes! We are well-known for stocking the widest range of swimwear in London.